Investing Into Buckets Go and purchase any number of books on the topic of investing, building wealth, or retirement planning, and most of the authors will speak about their version of ‘investing into buckets’. It is certainly a theme shared by most of the world’s greatest and well-known investment experts. What do we mean by ‘investing into buckets’? In this article, we will break down…
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Socially Responsible Investing
Socially Responsible Investing What is socially responsible investing? Would you like some palm oil to go with those cluster bombs? How about a scrumptious side of pornography to go with your gambling? Then maybe finish it off with a warm glass of fossil fuels accompanied by lashings of alcohol and tobacco…. Seriously though – and this is a very serious conversation. Have you ever considered…
If Your Customer Doesn’t Have a Problem Give Them One
If Your Customer Doesn’t Have a Problem Give Them One Let’s go right back to the beginning and consider the first question you must get clear on to develop a winning plan. Who is your Target Market Customer? And more importantly; what problem can you solve or them better than anybody else? Simply put; “if your customer doesn’t have a problem give them one! …
The Three Pillars Of Risk
The Three Pillars Of Risk When it comes to knowing where to invest and seeking financial advice from a qualified Investment Adviser, there is generally a lot of focus placed on a client’s Risk Profile. And, for good reason, as knowing your ‘risk tolerance’ and your ‘emotional composure’ when it comes to investing, is very important. But – Is this the only component to consider…
What’s Your Brand Promise?
What’s Your Brand Promise? My last article ‘Be The Market Leader’ presented an effective way to establish your business as The Market Leader in your Niche, without the need for a massive marketing budget. By creating a new category that you can promote & lead (usually a subset within your wider category) and then by naming your new subset category, you can now promote the…
Be The Market Leader In Your Business
Be The Market Leader In Your Business The One Who Defines the Category… Leads the Category Self-promotion without a big marketing budget is difficult. No one wants to hear someone harp on about how awesome they are with no substance behind their claim; however when you’re promoting something outside of yourself (particularly if you have some quantifiable expertise) it’s no longer self-promotion, it’s adding value….
Confidently Creating a Business Plan For Success During Rapid & Accelerating Change
News headlines continue to be filled with disaster; preaching pending doom and tales of incompetence. Always remember that news organisations love disaster. It sells media because it’s far more compelling (eye-ball grabbing) than slow improvements. A look across the globe shows rates of poverty are going down, average incomes are going up, and our longevity is increasing. The world is actually doing pretty well in…
The Risky Business of Investing
“There’s no such thing as no risk. There’s only the choice of what to risk and when to risk it.” – Nick Murray, Simple Wealth Inevitable Wealth I love this quote because it epitomises investing. You can’t build wealth without investing and you can’t invest without exposing yourself to some form/s and degree of risk. The correlation between risk and return is not a…